Zoho Campaigns
Email marketing built with CRM-based strategies and social media integration
Zoho Campaigns is Zoho’s email marketing software that helps you take your sales to the next level.
With Zoho Campaigns, you can create campaigns, customize messages, send emails directly to inboxes, and trigger workflows. This means that every manual and repetitive step can be automated to enhance the efficiency of your marketing operations.
Campaigns enables your company to connect with new customers and build long-lasting relationships over time, creating strong and enduring connections.
Key benefits of Zoho Campaigns
Zoho Campaigns offers a range of advantages to help you manage your email marketing campaigns quickly and effectively.
Easy import of contact lists
Thanks to integrations with Zoho CRM, Eventbrite, and Google Suite, you can easily import your contact lists. This allows you to keep your databases up-to-date and reach the right audience.
Test the most effective campaigns
With A/B testing, you can try two different versions of an email campaign and choose the one that achieves the best results. This helps you optimize your approach and maximize the impact of your campaigns.
Maintain your company’s tone of voice
With Zoho Campaigns, you can customize your messages with a simple drag-and-drop and import HTML templates to create captivating newsletters. Keep your company’s tone of voice and capture your audience’s attention.
Workflow and automated responses
Zoho Campaigns allows you to trigger messages based on recipient interactions with your campaigns. This helps you create personalized paths for your contacts and maintain constant engagement.
Manage your online store
Use automated promotional and sales emails, follow-ups, and triggers to efficiently manage your online store. Zoho Campaigns helps you increase your sales and improve the customer experience.
Zoho Campaigns vs Mailchimp
Zoho Campaigns and Mailchimp are both powerful platforms for email marketing, but they differ in some key features. Zoho Campaigns stands out for its integration with other Zoho software, such as Zoho CRM, offering a complete solution for marketing and customer management.
Additionally, Zoho Campaigns offers drag-and-drop workflows and automated responses, allowing further customization of campaigns based on recipient interactions.
Features | Zoho Campaigns | Mailchimp |
Zoho Integration | Yes, integration with Zoho CRM and other apps | No Zoho integrations |
Workflow | Drag and drop workflows and automated responses | Less advanced workflows |
Customization | Extensive campaign and recipient interaction customization | Limited customization |
Email Templates | Variety of customizable email templates | Wide selection of pre-designed templates |
Ease of Use | Powerful but requires software familiarity | Easy to use, ideal for beginners |
Contact Management | Creation of custom lists and segments | List-based contact management |
Reporting and Analysis | Detailed reports and advanced analysis | Standard reporting and analysis |
Zoho Campaigns is the ideal solution for your email marketing. With its powerful features for importing contact lists, A/B testing, message customization, automated workflows, and online store management, you have everything you need to effectively achieve your marketing goals. Don’t miss the opportunity to enhance your campaigns; start using Zoho Campaigns today!