From generating demand to selling
Automatically with Zoho softwares
Sales force automation: what is it?
a business strategy for customer centricity
Sales force automation
Sales & Marketing Automation means that many processes can be automated in measuring sales and marketing activities. The adoption of this type of software almost naturally translates into a change in the corporate culture, which tends more to results.
The adoption of software for Sales & Marketing automation is now a widespread practice even among SMEs. It is a question of systematically detecting data relating to your customers, purchasing and contact habits, sharing them in the cloud with your sales force, but first of all freeing the activity of agents from a series of repetitive operations thanks to the automation. Sending emails to a target audience, creating multichannel campaigns becomes an extremely simple operation thanks to intelligent segmentation, which improves the quality of contact with the customer and improves their engagement.